Having spent more than 28 years in pharmaceutical sales, marketing and general management, Bill knew the importance of the brand – the team sustaining it (Sales, Marketing and Operations), the company promoting it, the vendors supporting it, and the criticality of the โ€œpartnerโ€ relationship that is necessary in achieving its success. He also learned that having too many vendors and/or partners in the mix was not only confusing and complex to manage but also became counterproductive to the very efforts of the organization.

โ€œThere are many companies offering support services that are imperative to the success of the Brand,โ€ says Bill. โ€œHowever, there was not one company that can integrate critical offerings and provide them under one roof and within the special care and vision of a unified management team. Our vision is simpleโ€ฆa unified company with comprehensive offerings to meet critical needs of the brand and the team supporting that brand โ€” all under one roof.

Integratable offerings and interchangeable critical data โ€” all available to the team when they need it most.โ€

Bill is focused not only on building a company, but also on establishing an organization that is viewed as the integrated partner of choice for providing sales, marketing and logistical solutions for the pharmaceutical, biopharmaceutical, and healthcare industries. As such, in March of 2002 he decided to purchase Lark Marketing, a smaller Pharmaceutical marketing support company that he had worked with during his days at Ventiv and which has been in business since 1986.

The organization heavily invested in the core infrastructure, expanded core offerings, and relaunched the company later that year as Pharmagistics, LLC.

Under new private ownership, the Company brought on board new management and a new vision. As their first critical step to success, the Company focused on analyzing the needs of their,