April 28, 2004 — Carol Ruiz, vice president of public relations for Nelson & Gilmore, a full-service marketing communications company, has been selected as Chair of the Sales & Marketing Ideas Editorial Advisory Group. The Advisory Group oversees the editorial development of Sales & Marketing Ideas (SMI) and also works with the Home Builder Press to facilitate new editorial projects related to sales and marketing.
Published by the National Association of Home Builders’ National Sales and Marketing Council (NSMC), SMI is a magazine that provides up-to-date information on the latest sales and marketing trends, market research, advertising, marketing plans, model merchandising and sales management for builders and marketing professionals in the real estate industry.