Andrea – Liz

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim full responsibilities for the consequences.

This notion might be contrary to the basic role of PR and marketing – to tweak public perception to spawn a constructive image of how the company is doing.

Still, the virtue of honesty and sincerity is one of the core moral values of our society, and – believe it or not — elegantly admitting our own mistakes actually wins us others sympathy and respect.  Read more...